Eco-fur.
The first
of its kind.

For years we searched for a real alternative to fur. Not plastic faux-fur — that is just oil with a sad coat on. Not animal — never again.

So we made our own. Hugs Amsterdam developed the first natural alternative to fur — handfelted from wool slokken with olive soap and water, using a centuries-old technique.

That is the entire recipe. No animal. No plastic. No glue. No poison. What you get is a textile that drapes like the most decadent fur, warms like a cloud, and at the end of its long life simply returns to the earth.